Sustainability

The first EU regulations on Packaging and Packaging Waste were published at the end of 1994, more than thirty years ago.
Since then, the directive has been updated several times, but the most significant progress has taken place over the past five years, leading to the development of the new PPWR (Packaging and Packaging Waste Regulation).

Today, packaging design must take into account a broad range of sustainability factors:

• Reduction of raw materials
• Design for recyclability, ensuring packaging supports an efficient recycling process
• Use of PCR (post-consumer recycled) materials
• Reduction of CO₂ footprint
• Consideration of bio-based materials, with awareness of their pros and cons

All these aspects must be balanced to ensure that the packaging remains effective, safe, and protective throughout its life cycle, while still meeting consumer expectations and brand requirements.

In the journey toward a more sustainable future, several key players share responsibility and have their input:

• EU Regulators
• Manufacturers, including packaging producers and recycling companies
• Knowledge developers: laboratories, consultants, and advisors
• Brands and Retailers, including private labels
  Contract manufacturers and fillers

The challenge of identifying and choosing the “right” path toward sustainability is both complex and ongoing.

At Packright, we have been following these developments for more than
22 years, leading presentations and discussions with brands, retailers, and contract manufacturers.
We welcome our customers and partners to benefit from our experience and insight as we navigate the future of sustainable packaging together.